Setting Your Preferred Domain

Preferred domain (www or non-www)
The preferred domain is the one that you would liked used to index your site’s pages (sometimes this is referred to as the canonical domain). Links may point to your site using both the www and non-www versions of the URL (for instance, http://www.example.com and http://example.com). The preferred domain is [...]

301 Redirects

The 301 redirect instructs a search engine that your web page has been permanently moved to a different location. As a result, the search engine drops the old page from its index and includes the new one, transferring page ranking and link popularity to the new location.
When to use a 301 redirect

You’ve moved your site [...]

Keyword Density

Keyword density is a touchy subject that people can be very passionate about. There are those who believe in keyword density and those who don’t.
When creating compelling and unique content for your website, pay more attention to the quality of the content rather than whether or not you are repeating are repeating your keywords enough [...]

Beginner’s Guide to SEO

What is SEO?
Search Engine Optimization (SEO) is the process of optimizing one’s website to rank better in the organic listings of the SERPs.
SEO Starter Guide
Google’s PDF titled “Search Engine Optimization Starter Guide” includes basic tips for making sites more accessible to search engines. This 22 page document focuses on a variety of topics ranging from [...]