Candid. Realistic. Authentic.
I’m a Richmond, VA based Website Optimization & Analytics Professional. My specialties include:
- Technical SEO – Search Engine Optimization
- Web Analytics – Google Analytics & Google Tag Manager
- WordPress Development using the Genesis Framework
- A/B/n Testing – Currently using the Maxymiser testing tool
- CRO – Conversion Rate Optimization & Landing Page Optimization
I’m currently employed with Allianz Global Assistance where I work as their Website Optimization & Analytics Manager for multiple B2C websites.
According to my most recent StrengthsFinder test, I’m a fairly serious person that must achieve something tangible every single day in order to feel good about myself.
I began my web development career back in 1997 using Microsoft FrontPage 97. Raise your hand if you remember static webpages and icons at the bottom of websites that said ‘Best if viewed with…’
It was August of 1999 that I was hired by Whitlock eBusiness Solutions to create a new website for carmax.com. Back then it was ASP 1.0 and COM objects. The internet was still in its infancy.
Along came 2006 and an introduction to Shawn Boyer the CEO of Snagajob.com. He hired me as a Senior Software Engineer to work specifically with the lead generation team.
While working for Snagajob.com as a Senior Software Engineer I discovered SEO and Affiliate Marketing. As I wanted to shift my focus from Website Development to SEO, I created a business case for SEO and was given the green light to switch rolls and begin an SEO program for Snagajob.com that would help take them to the next level.
From 2007 to 2011 my SEO strategies took Snagajob.com from 100k monthly organic visits to over 2 million. While there, Shawn Boyer gave me the nickname The SEO Guy.
In 2011 I created RVA Media, a Richmond based Digital Marketing company that specialized in SEO and WordPress Development. For three years I worked with some of the largest companies in the Richmond area which included Snagajob, Elephant Auto Insurance, CompareNow.com and Allianz Global Assistance.
I became known as the go-to guy for WordPress Development utilizing the Genesis Framework. Even though I’m currently employed by Allianz, I still offer WordPress Development Services for small companies in the Richmond area.
For 10 years I was fortunate enough to work for a small OTR trucking company and get to see this great country of ours. My favorite route was hauling plastic shopping carts from Rehrig in Richmond, VA to California.
Unfortunately the dress code at Allianz doesn’t allow acid wash jeans like the pair I’m wearing in my trucking photo.
Work Life Balance
When the workday is over, I turn to cycling and photography.
I own three Cervelo bikes. The Cervelo S3, S2 and P2. All three belong on the road. So when it comes time to hit the trails of RVA I hop on my Giant Anthem SX 27.5. I can think of no other city on the east coast with so many choices to mountain bike within a 20 mile radius. If you’re visiting Richmond, check out the Richmond Mountain Bike Trail Guide provided by RichmondOutside.com.
My other passion outside of work is photography. It all started back when I drove OTR and owned a Pentax K1000. I transitioned into digital photography with the Kodak DC4800 and today shoot with my iPhone 6s and my Canon 6D.